We know that in modern times like today, there are many fintech-based services that provide the public with convenience in transactions to buy goods or services, such as online loans, credit, online savings and so on. Therefore, because there are so many online businesses developed by entrepreneurs, market aggregators as collectors among all these businesses can provide convenience for every community who wants to make a decision in buying goods or services or investing finances.
Where the market aggregator itself is a fintech service that functions as a comparison between a service or company with other services or companies with the aim of making it easier for people to make decisions when to make transactions such as online loans, investments, saving gold and others. And of course this can be used as a very comprehensive new service considering that there are many products that can be compared or offered.
An example of a market aggregator is observe.com where we can see various services from various online companies that can help us make decisions to buy goods. amazon also provides data access to thousands of financial products for free to make it easier for people to make smart financial decisions.
The advantages of having a market aggregator
Make it easier for people to make transaction decisions
Make it easier for people to find better goods and services
Able to make it easier for the public to find out information about a service or product from a company with other companies
Can make it easier to make transactions in buying goods or services or investing.
Can make it easier for companies to market their products quickly and accurately
Can make it easier for companies to be able to establish relationships with other companies in accordance with existing agreements.
A market aggregator is a platform where structured information on a specific market industry is collected. Aggregators typically collect information about manufacturers, suppliers, services and products from one or more related areas. In this case, the consumer will see all the possible offers available from all the providers that the aggregator has gathered, compare them and make the most profitable choice. So, consumers can immediately learn about the condition of the provider on one site without having to go back and forth browsing on google, this allows consumers to evaluate offers better.
What is the difference between a service aggregator from a corporate directory?
Organizational aggregators and directories both share information regarding the supplying company such as name, address, telephone, website, email address, but aggregators also provide some services and added value to consumers, while organizational directories do not.
on the market there are dozens, hundreds or thousands of companies posting products for sale, price lists for services, additional information about manufacturers and other reference materials. An aggregator can collect all of this in one container, consumers only need to search for it in a search with company keywords or product names, and the details they are looking for will immediately appear.
Typical services of a market aggregator
To pamper customers, market aggregators provide useful services such as:
quick search. this allows customers to perform quick searches with specific algorithms,
company/provider verification. With this, consumers don’t worry about fake providers / companies because every company that enters will be verified by the aggregator for reliability.
arbitration system. This is an aid in resolving disputes between the transacting parties,
Transaction security. This is a guarantee from the aggregator to the customer until all the conditions of the order are met.
Example of aggregator
Flipboard, a collection of news sources and social content
Google News, a collection of news content installed in search engines
Technological innovations in this century are developing very quickly and causing various changes in various aspects of human life, ranging from technological innovations in the fields of communication, transportation, education, consumer goods, including in the financial sector which is currently known as financial technology (fintech). ). In Indonesia alone, Fintech has continued to experience very rapid development since 2019, and currently there are more than 200 Fintech-based companies, with growth rates that continue to grow, considering that new players are still emerging.
Basically, Fintech is here to provide convenience for the public in accessing various services in the financial sector, so that the public as users can access various financial service products easily, anytime and from anywhere. There are 4 types of Fintech based on their functions, including Peer to Peer Lending (P2P Lending) and Crowdfunding, Market Aggregator, Risk & Investment Management, as well as Payment, Settlement, and Clearing. Each has different functions and benefits according to its field.
Of the four types of Fintech above, Market Aggregator comes with many benefits, but in reality on the ground, generally people do not know and take advantage of the services of this type of Fintech properly. Market aggregators play a role in providing information to people who want to buy financial products or services to make it easier to compare the costs, prices, and services of financial products or services between one financial company and another, so that potential buyers of these products or services can more easily decide which financial product or service best suits their needs. For example, such as savings, insurance premiums, credit card interest, interest on Home Ownership Credit or Vehicles, and various other products.
To be able to use Fintech Services on the Aggregator Market, the public can access it directly via the web or browser, or even now some of the Market Aggregator services are available to be accessed via a mobile application. There are several Fintech types of Market Aggregators in Indonesia, such as Cekaja.com, which partners with a number of the best banks and trusted insurance companies in Indonesia, or, there is also Kontaki.com, which was founded by technology veterans who have experience working in major world companies such as Google. , Microsoft, LinkedIn, and Oracle, then next there is Uangpinter.com which bridges borrowers and lenders, or Cekpremi.com which provides information and comparisons of various insurance products, and there are many other Fintech Market Aggregator sites that you can take advantage of. maximum to help you make a decision to buy the product you need.